Atlas Orange respects your privacy. This Privacy Policy explains how we may collect, use, disclose, and protect information when you visit our website, submit information through our forms, download resources, or otherwise interact with us online.

Information We May Collect

Depending on how you interact with our website, we may collect information that you voluntarily provide, including:

• name;
• email address;
• telephone number;
• contact information;
• information submitted through contact or inquiry forms;
• information related to a real estate transaction or requested legal service;
• information submitted when requesting documents, resources, pricing information, or training;
• communications you send to Atlas Orange; and
• other information you choose to provide.

We may also automatically collect certain technical information when you visit the website, such as your IP address, browser type, device information, pages viewed, referring website, and information about how visitors interact with the site.

How We Use Information

We may use information collected through the website to:

• respond to inquiries and requests;
• evaluate whether Atlas Orange may be able to assist with a legal matter;
• communicate about our services;
• process website form submissions;
• provide requested guides, resources, or other materials;
• manage events, trainings, or other programs;
• improve our website and visitor experience;
• understand how visitors use our website;
• maintain website security and prevent misuse;
• comply with applicable legal and professional obligations; and
• send marketing or educational communications where permitted.
• Attorney-Client Communications

Submitting information through this website does not, by itself, establish an attorney-client relationship.

Information submitted through general website forms should not be used to send highly confidential, sensitive, or time-critical information unless specifically requested by Atlas Orange through an appropriate secure method.

Once an attorney-client relationship has been established, information relating to that representation is handled in accordance with our professional obligations and applicable law.

Again, your lawyers should review this wording because Rule 1.18 imposes certain obligations concerning information received from prospective clients even when representation ultimately does not occur.

Cookies and Analytics

We may use cookies and similar technologies to operate the website, understand website traffic and usage, improve site performance, and measure the effectiveness of our marketing.

We may use third-party analytics or advertising technologies that collect information about interactions with our website.

You can control certain cookie settings through your browser or through any cookie-management tools made available on our website.

Before launch, we need to customize this paragraph. If you're installing GA4—as we'd previously planned—or Meta Pixel, Google Ads conversion tracking, embedded Flodesk tracking, etc., I want those reflected accurately rather than hiding everything behind "may use."

Email Marketing and Resources

If you voluntarily provide your email address to receive a guide, resource, update, or other communication, we may use the information you provide for the purposes disclosed when you submit the form.

Where applicable, marketing emails will include a method for unsubscribing from future marketing communications.

This section is particularly relevant to the pricing-guide workflow you're building.

How We Share Information

We may share information with vendors and service providers that help us operate our website, communicate with visitors, manage forms, deliver resources, analyze website usage, or provide other business and technology services.

We may also disclose information when reasonably necessary to comply with law, legal process, professional obligations, protect our rights or the rights of others, investigate misuse, or protect the security of our systems.

We do not sell personal information for money.

I deliberately would not say "We never sell or share your data" unless you've verified every analytics/advertising vendor. Modern privacy laws can define "sale" and especially "sharing" more broadly than the ordinary meaning of those words.

Third-Party Services

Our website may contain links to or integrations with third-party services. Information you provide directly to a third party is governed by that third party's privacy practices.

We encourage you to review the privacy policies of third-party services before providing personal information.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information in our possession.

However, no website, electronic communication, or internet transmission can be guaranteed to be completely secure. Please avoid submitting sensitive information through general website forms unless specifically requested.

Data Retention

We may retain information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain business and legal records, comply with professional or legal obligations, resolve disputes, and protect our rights.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly use the website to collect personal information from children under 13.

Your Choices

You may unsubscribe from marketing emails using the unsubscribe link included in those communications.

You may also contact us regarding questions about personal information you have submitted through our website.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, technology, business practices, or applicable requirements.

The "Last Updated" date above identifies the most recent revision.

Contact Us

Questions about this Privacy Policy may be directed to:

Atlas Orange
109 E. Mountain Street, Suite D
Kernersville, NC 27284
[email protected]
336-904-3001